News leaked out this week within the outdoor advertising industry that the premier portal for Out-Of-Home Media, OOH Resource (http://oohresource.multiply.com) is now for sale. This has initially excited some OOH suppliers as OOH Resource has proven to be a cash cow of sorts.
Try searching "edsa billboard" or "edsa billboards" on Google or Yahoo! There's a great possibility that the top ranked link will lead you to OOH Resource. For years, this has been the "secret weapon" of its owner in getting first crack on which clients are looking for that much coveted billboard space on EDSA Guadalupe.
The portal mounted merely on a Multiply.com site leads clients and agencies alike to an email address which will provide leads on which billboard space is available.
Asked why he is putting this up for sale when in fact it has been a tool for profitability, OOH Resource administrator, Lloyd Tronco said, "I want to move on to new ground, mainly in the field of digital media. OOH Resource has served me well over the past few years and I would like other people to take advantage of it and its benefits while I concentrate on new media."
Tronco has since been dabbling in digital media and is among the 33 Certified Digital Marketers in the country today. "I know I will be missing all those billboard inquiries which stream into my email inbox daily, but I think it will be great to know that someone else who values this portal will be reaping the benefits of it as I forge ahead", Tronco added.
