There is a new term going around in media circles. It's called the "new tri-media". This new triumvirate focuses on digital channels leaving behind TV, radio and print in a somewhat jurrasic limbo. Digital strategists and planners are very much adept with the inherent power of mobile and the internet, but are they well versed with digital signage and digital place-based media? Well, some haven't even heard of it yet. And this is the reason why any good digital agency worth their salt should send their team to the 2nd Philippine Forum on Digital Out-Of-Home Media. This takes place next Friday, July 15, 2011 at the AIM Conference Center in Makati from 8am to 12 noon.Digital OOH Media/Digital signage is the least studied among the three channels in the new tri-media. This in fact will soon be the most dynamic among the three as it moves towards the type of audience engagement shown in the 2003 movie, "Minority Report".
Our reco to digital strategists, Don't Get Left Behind! Most of the spectacular digital campaigns worldwide had a digital out-of-home media component. And unless the nuances of this channel are learned, the campaigns you run may just lack the oomph it needs.
click : http://digitaloohforum.weebly.com
