Most city billboards do not have permits
By: Lydia C. Pendon
THE CITY Engineering Office (CEO) will soon inventory billboards and outdoor advertisements in Iloilo City to determine their structural stability.
However, Engr. Jose Cloyd Grecia of CEO pointed out that most billboards here possibly do not have permits from city hall since the same did not pass through his office. These billboards are usually erected in private properties and the billboard owners pay rent to the building or landowner.
Grecia, chief of CEO Structural Division, said he is appealing to billboard owners and contractors to be cautious and practice safety measures in putting up billboards especially in busy streets and congested residential areas.
Proposed ordinance
An ordinance codifying the streamers and billboards ordinances in the city of Iloilo was proposed during a Sangguniang Panlungsod public hearing Tuesday.
Grecia cautioned that the wind velocity in the city is fast changing due to the effects of climate change.
He also cautioned against the use of light materials such as bamboos or wood as support structure of billboards. Instead, use steel frames to withstand strong winds especially during typhoons.
The CEO official said the ideal highest height of billboards must be 25 meters from the ground or if installed in the building, must include height of the building plus of the billboard or a total of not more than 25 meters.
The codification ordinance is proposed by Councilor Plaridel Nava and the public hearing was conducted by the SP committee on rules chaired by city councilor Joshua Alim.
Industry Journal for the Outdoor Advertising Industry in the Philippines (Billboards, Signage, LEDs, LCDs, Neons, Bus Ads, etc.)
