It is acknowledged that there needs to be a venue for the OOH players to meet and discuss crucial industry issues. So instead of waiting for it to happen, the people behind PhilCourse (The Philippine Center for Out-Of-Home Media Research and Science) made it happen again.
October 27, 2011 marked the birth of what may well be the Out-Of-Home media industry's main venue for swapping information, opinions and solutions to industry issues, as well as strengthening relationships and networks. Kapihan sa Bob's -- Usapang Billboard happened yesterday. If you missed it, you can catch the next one.
The forum touched on topics close to the Out-Of-Home industry player's heart:
- Industry Statistics
- Crucial factors that affected the Billboard industry either positively or negatively
- How to properly price one's Billboard bid.
More importantly, trends were discussed, especially the changes in the Out-Of-Home medium:
- Digital Signage and Digital Advertising and why it has not yet been harnessed to its full potential
- How to compete in an increasingly digital world, where free advertising via the Internets has eaten up a chunk of advertising spend.
If you're a shrewd, astute OOH player, you know that this was information you couldn't have afforded to miss. But if you did, there will be a next time.
The guests of the Kapihan Sa Bob's -- Usapang Billboard left the venue in full agreement that this is an event that should be held regularly. The thoughts are gearing towards a bi-monthly or monthly meet. Trends, industry and trade secrets, good conversation, great company shared is something nobody in this industry ought to miss.
If you didn't know it yet, PhilCourse is an advertising industry trendsetter and influencer, especially in the niche of Out-Of-Home media.
Kapihan Sa Bob's: Usapang Billboard promises to be a monthly event that would arm the OOH industry player with valuable information; something you may want to mark your calendars for.
I was there, and I appreciate and agree with the vision behind this gathering .
See you on the next Usapang Billboard meet!
