OUTLook `07 - the Philippines' very first trade conference on Out-Of-Home Media. was held on September 25, 2007 at the Makati Shangri-la Hotel. Registration started at 8:30 A.M. while the seminar proper began at 9:30 .
Speakers included Jay Bautista, Executive Director of Nielsen Media Research who shared research findings on the dynamic growth of Out-Of-Home Media; Rey Inobaya, Country Manager of Kinetic, and Lloyd Tronco, Out-Of-Home Media Strategist-at-Large who both shared the emerging trends in the business of OOH.
I organized this event in 2007 and this led to a future alliance with the OAAP, allowing me to handle the First Outdoor Advertising Philippines Conference in 2009 as well as the sequel, OAP 2010.
